Today's businesses must derive insight from decentralized and multi-modal data near real time (NRT) in order to hyper-personalize customer interactions. There's a lot to unpack in this sentence:
- Businesses must be able to intercept the right information quickly.
- They must know how to tap decentralized information.
- They must be able to analyze information instantaneously.
- They must be able to deliver relevant and compelling recommendations back to their customers.