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Kelvin Looi


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ROI for MDM

Mar 2, 2020 10:00:00 AM / by Kelvin Looi

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In many meetings, I’ve been asked by customers, “How do you demonstrate an ROI for an MDM solution to manage customer data.”   They all get the merits of what MDM can do - a single source of truth for customer data that is the foundation of many customer-centric business initiatives.

But how do you create a business case for this?

To start, we need some basic metric assumptions that will be useful for our calculation:

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